The Publishing Company Gets It Right Again
by Steven Rossi on November 1, 2008 in Books
The other day on his blog, CEO of Thomas Nelson Publishers Michael Hyatt announced a new project that his company has introduced, Book Review Bloggers. The idea behind this is that a blogger is given the opportunity to review a new release from Thomas Nelson on both their both and also the book’s product page on Amazon, Barnes and Noble, or another book-selling website. I’ve talked about how I’ve done this before with Scot McKnight’s Blue Parakeet, and I’ve also recently posted on my excitement with the way publishers are jumping on board with some new ideas for uses of the Internet and social media. This is another great example of how they’re starting to get it right, and I’m excited about that.
I particularly like this idea because it is quick and easy for both parties. I, the blogger, get a free book, and the publisher gets a quick endorsement of their product. Once I’ve reviewed one book successfully, I can apply to receive another. Additionally, both the publisher and the blogger get lots of online press via links and social media marketing.
I’m pretty excited about this, as you can tell. I think I’m mostly glad to see this for the principle of what they’re doing by tapping into the vast resource of the blogosphere. Although this blog isn’t in any way a book blog, expect to see some reviews in the near future.