NoiseTrade – Music People Are Getting it Right, Too!
by Steven Rossi on October 5, 2008 in On the Web
Following on my last post, Publishing Companies Are Getting it Right, I wanted to make mention of an organization that I recently discovered that aims to connect musicians with fans in an innovative way. NoiseTrade, founded by Derek Webb and friends, offers a unique – although not entirely new – method of artist/fan interaction. With the NoiseTrade model, an interested listener can go NoiseTrade’s website and find two unique ways to attain new music: a fan can choose to send an annoying email about the album of interest to five friends or the fan can pay a price of their choice for the album.
I find both options interesting. I’m not entirely sure either option garners more money for the artist, but I would imagine the artist would get a larger cut of the sales. I find both options very interesting, though. The second option, what I like to call the Radiohead Model, seems to be gaining steam after Radiohead popularized the concept, and I’ve noticed a lot of artists giving out singles using the first model.
Regardless, I’m excited that services like this are emerging. I’ve got some complaints about the NoiseTrade service, but I’m so pleased with the concept as a whole that I won’t even discuss them here. My only other thought is that it kinda makes me feel dirty to get an entire album just for emailing five friends about it or after paying only $2. This makes me wonder a bit about American consumerism or selfishness or something, but that’s for another post. Check out NoiseTrade for now.
HT: Brody Harper
by Timy
On January 5, 2009 at 8:03 am
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